2 Successful Intergrated Campaigns

#1 “The Gamekillers” for Axe Dry

1. TV Series
A series of the "The Gamekillers" is on MTV, and its story is about different guys meet with different situations, and how they can keep it cool (their tagline) by using Axe Dry. It was so successful because it fit the product in every episode very well, and it's also a very funny TV series.


2. Microsite

It gives you a chance to read about the stories about characters, and what's your solution to be cool by using Axe Dry. Very interesting way to tell people story, and yet very funny.

3. Postcard


Each postcards explain the situation in the episode, it is still very funny and try to connect with audience's emotions.

#2 “Whopper Freakout” for Burger King

1. TV Spot

This TV commercial is very funny and I like it a lot. It's testing people and see what their reactions are like when they hear BK doesn't sell Whopper anymore. This is a very real situation to the audience and if they feel the BK, they can understand why they feel so shocked about it. Very smart technique.


2. Microsite



The Whopper Sacrifice website is very interesting too. It tells us that friendship is strong, but Whopper is stronger. So what we have to do here is to remove 10 friends from our FB list, and then we can get a Whopper for free. But the thing is that our friends will be notified when they were removed by you. It's very challenging to people if they want the burger but not friends.