Sunday, February 28, 2010

FIFA World Cup '10

Hey guys,

Here are some of my new FIFA ideas. My concept is communicating the World Cup as WW3.
Let me know what you think. Thanks.

- Steph

1)FIFA Memorial Statue: Memorial Statue will be placed at public parks like the one below, but instead the soldiers will be the football players from different countries carrying a FIFA flag.

2) Support Our Troops (Ribbons):

Ribbons will be made for all 32 countries with the FIFA World Cup '10 logo and placed outdoors.





4 comments:

  1. Not working. Sorry.

    You have to think down to the basics. The sport itself. You might be thinking too hard on this assignment. Take a step back. Watch a clip on Youtube if you have too.

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  2. Can you explain to me why this doesn't work?
    Because the idea I was trying to communicate is how seriously the team and the fans take the '10 World Cup, since it's a process that started back in Aug '07. So basically, since everyone has worked so hard, they're "fighting" to be the champions.

    Thanks! :)

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  3. It's not quick enough. If there's some way you can get the big idea across faster, go for it. Right now, you've set yourself up with the challenge to not only create buzz around FIFA but also get people to understand your ad.

    You're onto something with the fans. Maybe explore that in different ways?

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