Friday, February 5, 2010

HOMEOWRK FOR 2/11

CREATIVES (Copywriters & Art Directors):
1. Royal Caribbean's Oasis of the Seas:
• 3 campaigns w/ 3 executions of different medias
• Use your research to determine who the target is and what's the best media platform to execute
• Feel free to post any progress you have for early feedback

ACCOUNT PLANNERS:
1. E-mail instructors the 2 new Creative Briefs/Research (integratedcommclass@gmail.com)
2. Continue creating the brand/product list
3. Post(blog) any insights you find for Oasis of the Seas

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