talking about integrated campaigns, how about a 9 month campaign?
http://adweek.blogs.com/adfreak/electronic-arts-marketing-of-dantes-inferno.html
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INTEGRATED COMMUNICATIONS
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
This blog exists to extend collaboration outside the classroom by providing an avenue for students to post and critique their latest work.
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This is cool. This is the kind of stuff you guys should be thinking about.
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