whatcha guys think?
Tuesday, February 9, 2010
Welcome to the Neighborhood
So I've been thinking about this and one of the concepts I am starting to like is "welcome to the neighborhood" because of the way Royal Caribbean has decided to layout the Oasis. It might be cool to set up an online site that markets the ship in the same way cities do when they are trying to attract tourists. this would help to set the ship apart from the traditional cruising experience because the Oasis is all about the ship and not necessarily the ocean or even the destinations. I might extend the campaign with direct mail to people who have previously cruised with Royal Caribbean. Still working on the third component.
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The concept is very unique to the ship about the different neighborhoods on-board. Good start.
ReplyDeleteWhy do you have 2 different target markets with 2 different media approach? Just curious.
maybe i was confused.... I thought we had to do 3 different campaigns with 3 medias each. I was thinking of this as a start to one campaign. but now that I look at it again I should probably adjust the direct mail audience so its more on target : )
ReplyDeleteSorry for confusing you. Yes you're right, the homework is 3 different campaigns with 3 different media.
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