2 Bus Shelters across the street from each other. Both shelters are created as if the person waiting for the bus is sitting in the soccer stadium amongst the fans. For example, one shelter could be the "red" team, and the other side is the "blue" team.
Whatcha think? Yes? No? Maybe so?
Posts
You're onto something here. Consider having the two teams' fans on each side of the street be rooting for actual teams that will be facing off in the World Cup. Make it more relevant by adding the match specifics -- when to tune in (Brazil vs. Italy on [variable date/time]).
ReplyDeleteThis idea feels like it has a lot of legs. What else could you do to reinforce the competitive nature of soccer and countries? Maybe similar treatment could spawn from languages, customs, ect.
Let's see how this campaigns out. Start comping this execution.
Please note: The only time we know who will be playing who is in the first set of games.
ReplyDeleteThat would make this campaign focused on "awareness," which is great.
ReplyDelete