Tuesday, March 2, 2010

THREE OF A KIND (EXAMPLES OF WHAT NOT TO DO)






When we warn you about doing "three of a kind," this is what we mean. Alone, one of these ideas may feel unique. Combined, it's the same thing each time. There's no new experience for the viewer. If the consumer's seen something before, don't show it again. Take the concept further.

Worth mentioning: who noticed that they used the same door in all three ads?

No comments:

Post a Comment