2 Integrated Campaigns - Stephanie

Goodby, Silverstein and Partners' "HD <3's HB" campaign is very successful because it doesn't try to "sell" the consumer ice cream. Instead, it promotes awareness of the honeybee crisis to the point that the issue is brought up in Congress. The campaign starts off in print and tv commercials, then it branches off viral to further promote the honeybee crisis to the the online community. At the end of the viral videos, viewers are encouraged to go to the microsite (www.helpthehoneybees.com) as a CTA to learn more about the honey bee crisis and how they can help (i.e. purchasing the Haagen Dazs ice cream that helps fund the research foundation for the honey bees).

PRINT


TV


VIRAL


MICROSITE



Below are Cutwater's integrated campaign for Jeep. This campaign is very successful because it incorporates media for print, tv, out-of-home, and a microsite. Even with all these different types of media, the campaign still ties well together with the tagline, "Have fun out there." All the ads communicate effectively how the car itself allows the consumer to have fun wherever they are. The microsite pushes the idea further by asking users to share their fun adventures on the site with photos or videos.

PRINT


TV


OOH


MICROSITE