Using Intel being a futuristic company, VB&P came up with the idea that they are the sponsors of tomorrow. That idea then took off to many different directions.
using a microsite, it explains all the things that is Intel, making you interact with the future.
With a page takeover, Intel took over the new york times and gave you a peek into what 2040 looked like.
Their TV campaign displayed that what Intel is about is different than other companies, using witty geekery, it acheived it's goal as a company of the future.
Futurizing NY Time Square. Intel was able to take over all the eletrical billboards in Time Square and give people a look into tomorrow.
Posts
No comments:
Post a Comment