Hey guys,
After last week, I started over the "mobile paradise" campaign but I'm still having a difficult time. Here's what I got so far:
Headline: "Experience bliss on the go" or "Every mile is a vacation" (would be on the outside of bus or subway carts)
Tagline: Mobile paradise.
1. Turn city buses and subway carts interior into patio lounge chairs and set up atmosphere of what it would be like hanging out by the pool while moving, for example. Exterior would be different designs of beaches, ship and tropics.
2. Specific windows in buses and subways that have ocean, palm trees, beach images on them. Another idea is having images of amenities the ship carries, for example, restaurants, pools, water shows, zip line on the windows to give the feeling of what it feels like to be moving while enjoying activities.
I'm still not confident in these concepts so any advice would be appreciated! Thanks :)
Erica
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I like the thought of "every mile is a vacation", and I think the second execution works better. It's quicker and less work.
ReplyDeleteNice headlines. I'm liking it, from an Art Director's POV. Remember your target. Do you think they are the type of people who take public transportation? It might be a micro target, but as your macro target audience, you need to use another media.
ReplyDeleteThis might be the reason why your stuck. Think of it this way. These consumers are up-to-date with pop culture. Why not web banners or even a billboard. You don't necessarily have to have a visual. You can art direct just as an ALL COPY ad.
Hint, hint: the words "on the go" and "every mile"
You can do something cool with those words and what they mean to tie it back with your mobile paradise idea.
Good luck.
That was very helpful! Thanks so much guys :)
ReplyDelete