TV spot
Viral
Fans of the spot were encouraged to join in a following of other mob events held around the world.
Youtube Channel
Thursday, February 18, 2010
T-Mobile "Life's for Sharing" Integrated Campaign- Christian
T-Mobile's "Life's for Sharing" integrated campaign by Saatchi and Saatchi, London organized live events, TV spots that went viral, and microsite. The mob events/performances received worldwide media attention over the weeks of its launch. The campaign striked public environments with exciting, unexpected events that conveyed "Life's for Sharing" to unsuspecting onlookers.
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