Visa's "Go World" campaign by TBWA/Chiat/Day introduces an international campaign that coincides with the 2010 Winter Olympics. Branching off from Visa's previous "Go" campaign, this campaign evokes the passion and emotion unique to the Olympics games. Through TV spots, outdoor print, and an online mircrosite, the campaign features unforgettable moments of the Olympic games that capture the human will of amazing athletes. Visa has sponsored the Olympic games since 1986 and has since successfully linked their brand to the Olympics to promote their services.
TV
TV spots told stories of extraordinary athletes that featured iconic Olympic moments.
Microsite
To further promote the campaign, a microsite provides profiles of Team Visa athletes, special offers, and a chance to enter to win a trip to the Winter Olympics for life.
Outdoor
The Art of Go was featured in Canada, billboard posts in international airports and outdoor placements in major cities created buzz for the Winter Olympics.
Posts
No comments:
Post a Comment