FIFA web & print

To refresh your memory on the concept I am working on, it's relating making a goal in the game to scoring in everyday life. So far, the approved is the guerilla, which is setting up soccer goals in front of each street parking slot. To further that idea, what about if there were goals put on top of cabs, and making the side pole to hand rail in the subway one big goal. This shows how difficult it is to grab a seat or catch a cab and when you finally do, you scored.

Web: To relate it back to the guerilla, a banner can be created where a soccer player kicks the ball into the goals that were set up from the ambient (parking spot, cab, subway). The last frame would say "What have you scored lately?" and then FIFA info.

Print: Billboard with the soccer goal as background. In the front, I prefer to keep it simple and have "What have you scored?" as copy.

The idea was to trigger the connection between "What have you scored?" and seeing goal set ups around the city to goals in the World Cup.

Let me know if that works. Thank you.

Erica