For Rob and my sobe campaign I think we are pretty set on the water balloon fight summer kickoff event with the white tshirts and colored dye. We could design wild postings to promote the event in each city. I was thinking SF SF and NYC. what do you guys think of an ambient component with an icecream truck that hands out sobe pops and molds so people can make their own. The truck could do a tour to different cities. Both would go with the theme of starting summer with sobe.
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I really like this idea, it sounds like it could be a lot of fun. There is come festival in the bay that does something similar to this. Not quite promoting anything other than getting paint and dye everywhere, but it's very successful and I see people wanting to participate in this event.
ReplyDeleteEvent and wild posting are approve. The ambient idea is not there yet. Is there a way to tie in the experience you'll have on the event on the ambient? Ice cream truck sounds cool but people might think Sobe is offering an ice cream product.
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